AnySauna’s latest analysis finds a 55% year-over-year surge in U.S. search interest for infrared saunas, reflecting a broader pivot toward at-home wellness and recovery. This report distills the key trends, highlights the leading states (South Dakota, Montana, Idaho, Colorado, and North Dakota), and explores the practical factors—installation, efficiency, and safety—driving consumer decisions. It also outlines how our Five-Word Promise—Integrity, Quality, Care, Commitment, Trust—shapes the products and guidance we provide to customers nationwide.
What the Report Says
A recent news feature spotlighted a 55% increase in infrared sauna searches across the United States over the past 12 months, noting AnySauna’s focus on delivering reliable, high-quality sauna and bath products to meet this demand.
The piece underscores rising consumer interest at the intersection of wellness and technology, with states across the country showing heightened curiosity about the benefits and use of infrared saunas.
Key drivers cited include at-home recovery, stress reduction, and convenient daily routines. Consumers are also comparing practical considerations—installation needs, energy efficiency, maintenance, and safety—before selecting a model that fits their space and budget.
Top States Showing Interest
According to the coverage, average search interest hovered around 59 (0–100 scale), peaking at 100 in some regions and dipping to 30 at the low end. The top five states were:
- South Dakota
- Montana
- Idaho
- Colorado
- North Dakota
This concentration across the Mountain West and Northern Plains suggests strong adoption in areas where home-based wellness amenities and recovery tools are gaining traction.
Quotes from the Coverage
“This upward trajectory in infrared sauna interest underscores a palpable shift towards health and wellness in the domestic domain.” — Brian Thompson, Managing Editor at AnySauna
“Infrared saunas have permeated the wellness conversations among Americans, presenting a profound opportunity for brands like AnySauna to facilitate access to quality, reliable products.” — Emily Johnson, R&D Manager at AnySauna
How This Aligns with Our Promise
The article highlights our Five-Word Promise—Integrity, Quality, Care, Commitment, Trust—and our mission to pair robust product knowledge with dependable service and nationwide delivery. Learn more about our approach on our About page.
In practice, that means transparent specifications, responsive support, clear shipping timelines, and carefully vetted materials across our catalog.
Why This Matters for Customers
Growing interest often leads to better selection and ongoing product improvements. If you’re considering an infrared sauna for recovery, relaxation, or overall wellness, our team can help you compare sizes, heaters, EMF ratings, materials, and installation options to find a model that fits your home and goals.
Not sure where to start? Begin with room dimensions and electrical availability, then review heater type, panel placement, wood species, glass thickness, and control features to balance comfort, performance, and long-term value.
